Is there enough natural demand for my product or service? If I build it, will they come? Let’s look at some ways to measure demand before you launch: Google Do a Google search for your intended product or service and have a look at the search results page. If you see a lot of ads … Read more
Here’s a practical checklist for reviewing your Facebook Advertising. If you answer mostly yes to the following, you’re in good shape.If you answer mostly no, you have a lot of work to do. Are you using Facebook Business Manager instead of merely boosting posts? Do you have a structured campaign approach based on a clear … Read more
Yes, I still love doing SEO – and you will too! I’ve got to say, after more than 17 years doing digital marketing, I still love SEO. Yes, it’s been challenging – Google has oftentimes changed the goalposts and made it difficult for websites to rank – but I still love the process of building … Read more
Do I have a good business idea? Let’s say you are tired of your day job or you have lost your day job, or have never had a day job. Your focus is now on entrepreneurship – developing a successful business from the ground up. How do you know if your business idea is good … Read more
I love digital marketing. I’ve been a digital marketer since 2003. Before that I studied digital marketing at university, when it was barely even a thing. In fact, in those days it had the super cheesy name of “cybermarketing” and yes, you could take it as a major subject. “Cybermarketing” sounds like something hackers do, … Read more
Why? That’s the first question and only question you need to be a successful digital marketer. This simple question was used to drive my teachers at school absolutely mad. I happily give my cousin Edgar credit for this since it was his idea at the time. He’s a bit of an unsung genius when it … Read more