Intro to Google Ads for Solar companies

Let’s explore why Google Ads for solar companies is a great way to grow your business.

You can use Google Ads to attract qualified leads for your solar business that convert into clients.

Did you know? People who are actively looking for solar installation services and solar products on Google are most likely to become a client?

Why should you consider Google Ads for your solar business?

You might think that Google Ads are only about search advertising (pay-per-click or PPC ads) but Google actually offers a broad range of digital marketing products that allow you to reach a high-intent audience of people looking for solar products and services across multiple digital platforms.

Google has extremely smart technology incorporating machine learning and AI. This technology makes it easier for businesses to optimise their advertising campaigns for conversions. This allows you to get the best return on investment from your marketing budget – by growing qualified leads for your sales team to contact.

We know that most people need an in-person consultation before they buy a solar installation. You will need to assess their needs and give them a quote. We help you connect to people actively looking for solar solutions – and this drives sales and revenue for your solar business.

Get more qualified solar leads

Google Ads are a great way to target the right audience and are optimised for conversions. This means the ads target people who are most likely to request a quote for a solar installation.

Our goal is to work with you to increase your qualified lead volumes, sales and revenue.

Increased high-intent traffic to your website

Traffic is a vanity metric and doesn’t mean much unless your website traffic converts into paying clients. We help you improve your high-intent traffic with targeted Google Ads campaigns.

Influencing consideration for a solar quote

We know that buying a solar installation is not like ordering a pizza – this is an important decision that requires a great deal of research and information.

People who are considering solar as a way to go off-grid, save money on energy costs or be more self-reliant are in the early stages of the customer lifecycle. This is also called the awareness/consideration phase.

Google Ads can help people find information during this decision-making process – and your business could be the solution they are looking for.

Google Ads increases awareness of your solar business

Your solar business becomes more visible in Google and other digital platforms (like YouTube) when you invest in Google Ads.

Google Ads increase awareness of your solar business’s brand and this is particularly important when people are in that initial research phase and comparing different options.

What makes Google Ads effective?

Google Ads are built around the following principles:

  • Relevance: connect with the right audience at the right time and show them the right message to influence their decision to buy a solar service or product from you. Relevance includes factors like audience targeting, messaging, location and search keywords
  • Campaign management: you have complete control over what happens with your Google Ads campaigns. You might have a very small marketing budget or very specific marketing objectives. Google Ads gives you the control you need to adjust your daily budget and campaign strategies in real-time
  • Performance-driven: Google Ads are about results and key performance indicators (KPIs) that you can measure in real-time. You can quickly use the Google Ads reports and dashboards to see which campaigns are working best and use the built-in AI technology to get the best return on your marketing investment

How does Deep Thought help?

I advise my clients on the best way to implement and use Google Ads for your solar business. My goal is to get you up and running as effectively as possible so that your business can grow with qualified leads!

I empower my clients with knowledge, expertise and best-practice expertise. This gives you the power to successfully implement long-term lead-generation strategies.

Advising my clients on paid search advertising through Google Ads is one of my digital marketing consulting services.

About Tony Lopes

I help sustainable businesses grow. I have more than 20 years experience in digital marketing strategy and analytics. I live in Johannesburg, South Africa with my wife, daughters and 2 Rhodesian Ridgebacks.

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