ChatGPT – my thoughts on the future

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Written By Tony Lopes

Marketing specialist driven by data and passionate about technology 

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Good morning! Here are my initial thoughts on the #ChatGPT phenomenon and where I think things could be going.

Let me know what you think about ChatGPT.

Limitations: ChatGPT has not been trained on data beyond 2021. It is currently text based only. It sometimes gives incorrect answers. It does not cite sources. It does not link to additional resources. It is not based on unique experiences and it has no personality (yet).

I think the battle for the best AI is really going to take off this year as OpenAI‘s ChatGPT (aligned with Microsoft) compete with numerous other AI tools including DeepMind‘s Sparrow (owned by Alphabet/Google).

For now:

1. ChatGPT is a useful research tool to gain access to most of the knowledge on Earth prior to 2022.

2. Content will fundamentally change. Those who simply collate and regurgitate facts from other sources will fail unless they put their own experience and personality into the text (this has actually been true for a while and will be even more important now). You must be an authority on your topic and bring your unique voice into your content.

3. Search will fundamentally change. ChatGPT is already a better tool to access basic information and serves better results than the short snippets Google is raising on the search results page. Google will most likely embed its own version of ChatGPT into the search engine and I am curious to see how this changes the user experience with search.

4. Many rote and repetitive tasks from basic coding to writing drafts of web copy, emails, blogs and social media copy will be done by AI. The human element will be necessary to polish the results and make it unique to the brand voice or the author’s voice.

5. There is already and will continue to be a massive amount of AI-generated content in the search results. As things progress Google will struggle to identify content generated by AI vs humans. It will put a greater emphasis on its EAT principles (Expertise, Authoritativeness and Trustworthiness), particularly for content related to medical, financial and other industries where incorrect information can have dire consequences.

6. Text-based AI and image-based AI will merge. AI will be able to generate any form of media including audio and video. This media will (for now) require human editing and tweaks to give it personality and uniqueness.

7. AI tools will be programmed with personality and even political and social biases. They will be connected to real-time data and will be able to respond based on current events. This will enhance their capabilities and humans will start to anthropomorphize the tools and this will raise ethical and legal issues we have not yet started thinking about.

8. Jobs will be impacted. This happens whenever there is technological disruption. People will need to adapt how they work and what work they do. Lifelong learning and constant upskilling will create resilience but those who are complacent will face harsh realities.

Your thoughts? Let me know on LinkedIn or Twitter.