Do you need to know how to solve a marketing problem? Not sure about how to go about find the solution? I’ve created a critical thinking and marketing problem solving toolkit below to help! How to approach a marketing problem The step-by-step approach to solving a marketing problem Define the problem Understand the Business Impact … Read more
Your customer or client goes through the following customer lifecycle: Acquisition phase of the customer lifecycle During the acquisition phase of the customer lifecycle your prospect discovers that you exist, finds out a little more, maybe talks to their friends or colleagues, mulls it over some more and then takes the next step towards becoming … Read more
It is true that it costs less to retain a customer than to keep one. There is a great deal of revenue potential in your existing customers because they can make repeat purchases from you. Some businesses (like funeral parlours) don’t need any customer retention, but this type of business is scarce. Most businesses are … Read more
Understanding conversion is fundamental to your digital marketing success. You need to be aware that conversion means different things to different people. Conversion could mean turning visitors into leads. Conversion could mean converting leads into sales. The basic definition of conversion is to transform someone from one state to another. Your objective as a digital … Read more
The cornerstone of your marketing strategy is RELEVANCE. You need to get the right message to the right audience using the right platform at the right time. There are a number of proven ways to acquire leads and sales and the most common way is to send or attract traffic to your website where you … Read more
Let’s not mess around with a long introduction! Let’s get straight into the step-by-step guide for how to set up an online business from scratch. Here we go! Domain registration What’s in a name? Quite a bit. Your domain name is super important because it becomes the land you build your house on. Your domain … Read more
A good way to determine if you have a good business idea is to test it. Create a prototype and give it to your family or friends. Ask them what value it gives them. If people get value, they will be willing to pay for it. The higher the value, the higher the price. Starting … Read more
I love digital marketing. I’ve been a digital marketer since 2003. Before that I studied digital marketing at university, when it was barely even a thing. In fact, in those days it had the super cheesy name of “cybermarketing” and yes, you could take it as a major subject. “Cybermarketing” sounds like something hackers do, … Read more