How to solve a marketing problem

How to solve a marketing problem

Do you need to know how to solve a marketing problem? Not sure about how to go about find the solution? I’ve created a critical thinking and marketing problem solving toolkit below to help! How to approach a marketing problem The step-by-step approach to solving a marketing problem Define the problem Understand the Business Impact … Read more

The Customer Lifecycle and how to use it

Customer LIfecycle

Your customer or client goes through the following customer lifecycle: Acquisition phase of the customer lifecycle During the acquisition phase of the customer lifecycle your prospect discovers that you exist, finds out a little more, maybe talks to their friends or colleagues, mulls it over some more and then takes the next step towards becoming … Read more

How to use data to retain your best customers and increase revenue per customer

how to use data to retain your best clients

It is true that it costs less to retain a customer than to keep one. There is a great deal of revenue potential in your existing customers because they can make repeat purchases from you. Some businesses (like funeral parlours) don’t need any customer retention, but this type of business is scarce. Most businesses are … Read more

How to convert the right traffic into leads and sales

how to convert traffic into leads

Understanding conversion is fundamental to your digital marketing success. You need to be aware that conversion means different things to different people. Conversion could mean turning visitors into leads. Conversion could mean converting leads into sales. The basic definition of conversion is to transform someone from one state to another. Your objective as a digital … Read more

How to get (the right) traffic to your website – the data-driven way!

how to get the right traffic to your website

The cornerstone of your marketing strategy is RELEVANCE. You need to get the right message to the right audience using the right platform at the right time. There are a number of proven ways to acquire leads and sales and the most common way is to send or attract traffic to your website where you … Read more

How to set up an online business from scratch – a step-by-step guide to success

how to set up an online business

Let’s not mess around with a long introduction! Let’s get straight into the step-by-step guide for how to set up an online business from scratch. Here we go! Domain registration What’s in a name? Quite a bit. Your domain name is super important because it becomes the land you build your house on. Your domain … Read more