In the last few years, something has become very clear to me:
the world is changing faster than most businesses can keep up.

Solar companies are scaling rapidly but battling inefficiency.
EV charging businesses are growing but struggling with customer experience.
Trades are busier than ever, yet margins feel tighter and operations feel messier.

And almost everyone I speak to says the same thing:

“We know we need better systems… but we don’t know where to start.”

This is the gap Deep Thought was created to fill.

Why Deep Thought Exists

After 20+ years in digital marketing and strategy, and after working across countless industries, from higher education to construction to renewable energy, I noticed a pattern:

Most companies don’t struggle because of a lack of effort.
They struggle because of a lack of clarity.

• No clear customer journey
• No unified system
• No consistent process
• No accountability
• No predictable lead flow
• No visibility into what’s working

And because everything feels urgent, leaders spend most of their days putting out fires instead of building engines that scale.

Deep Thought is my answer to that problem.

Who We Are (and What Makes Us Different)

Deep Thought is a boutique growth consultancy built for solar companies, EV charging providers, and technical trades who want to scale sustainably — without becoming overwhelmed or burning out.

What makes us different is simple:

We focus on clarity first, systems second, growth always.

Most agencies sell tactics.
Most consultants sell advice.
Most software platforms sell tools.

Deep Thought sells alignment — the thing that stitches all of those together so growth becomes predictable, not accidental.

The Mission: Build Businesses That Run Smoothly

My purpose — my ikigai — is to help mission-driven industries grow through a blend of:

• Systems thinking
• Revenue operations (RevOps)
• Storytelling and education
• Digital strategy
• Modern marketing
• AI & automation
• Human insight

It’s not about doing “more marketing.”
It’s about doing better marketing, supported by systems that actually work.

It’s about giving good companies the tools to scale without losing their sanity or their soul.

Who We Serve

Deep Thought works with:

• Solar installers & EPCs
• EV charging infrastructure companies
• Electrical, plumbing & mechanical contractors
• Clean tech brands and sustainability innovators

If you work in an industry that keeps the lights on, keeps cities running, or moves the world closer to a sustainable future — you’re our people.

What We Do

We focus on building growth systems that last.

⚡ Strategy & Positioning

Clear messaging, ICP definition, value proposition, and a roadmap for growth.

⚙️ Revenue Operations (RevOps)

CRM setup, automation, workflows, customer journeys, and performance reporting.

🔧 Marketing Systems

Paid media, content frameworks, landing pages, lead nurturing and pipeline acceleration.

🧠 AI & Automation

Practical tools and workflows that make teams faster, more organised, and more effective.

📈 Fractional Leadership

Senior-level strategic direction without the cost of a full-time hire.

The Deep Thought Philosophy

There are a few principles that guide everything we do:

1. Simplicity Wins

If it’s too complicated, it won’t get used.
We design systems that teams actually adopt.

2. Human First, AI Second

AI improves efficiency.
People create trust.
We build systems that combine the two.

3. Make the Complex Simple

Clients don’t want jargon.
They want clarity, confidence, and progress.

4. Growth Should Feel Calm

A business shouldn’t feel like a panic attack.
The right systems make growth peaceful.

Why the Name “Deep Thought”?

It represents what the world needs right now:
thinking that goes deeper than tactics.

In fast-changing industries like solar and EV, surface-level marketing won’t cut it. You need strategic thinking, operational intelligence, and systems designed for long-term success.

Deep Thought is both a mindset and a methodology:
Slow down.
Think deeper.
Build smarter.
Grow sustainably.

Looking Ahead: The Future We’re Building

My vision is simple:

To help thousands of purpose-driven companies in clean energy and the trades build reliable, modern, system-powered businesses that create real impact.

To do that, Deep Thought is growing into a global, one-person-plus-AI consulting model, supported by a guild of ethical, sustainable service providers.

We’re building the future of modern consulting — lean, ethical, intelligent, and deeply human.

If You’re Building Something That Matters, Let’s Talk

Whether you’re a solar installer looking for more qualified leads…
An EV charging company scaling fast…

Or a trades business ready to modernise your operations…

Deep Thought is here to help you grow with clarity, confidence, and systems that actually work.

👉 Book a call

Let’s build the next stage of your business — the smart way.