How to conduct a Facebook Advertising Audit

how to conduct a facebook advertising audit

Here’s a practical checklist for reviewing your Facebook Advertising.  If you answer mostly yes to the following, you’re in good shape.If you answer mostly no, you have a lot of work to do. Are you using Facebook Business Manager instead of merely boosting posts? Do you have a structured campaign approach based on a clear … Read more

How to optimise a WordPress site for SEO

How to optimise a WordPress site for SEO

Yes, I still love doing SEO – and you will too! I’ve got to say, after more than 17 years doing digital marketing, I still love SEO. Yes, it’s been challenging – Google has oftentimes changed the goalposts and made it difficult for websites to rank – but I still love the process of building … Read more